The Norman Lear Center and the Paley Center for Media held an event on November 2 exploring how technology and storytelling are raising awareness about important social issues. I gave a presentation (which you can watch here) addressing how we can connect the dots between media exposure and social or political action. Summarizing results from the Lear Center’s impact studies of the documentary film Waiting for “Superman,” the narrative feature film Contagion, and the Guardian’s global development news website, I explained how mixed methods research can be used to assess changes in knowledge, attitudes and behavior from media exposure (You can read full-length reports here).
The evening started with a very timely panel discussion about how new technologies are informing and invigorating public discourse about social issues. Justin Osofsky, Vice President of Media Partnerships and Online Operations at Facebook, discussed how “humbled” the organization was by the profound impact that Facebook Live video streaming has produced. Wesley Lowery, National Reporter at The Washington Post and author of the forthcoming They Can’t Kill Us All: Ferguson, Baltimore, and a New Era in America’s Racial Justice Movement, explained how his fluid use of Twitter, Snapchat and Periscope transformed his journalistic process. Raney Aronson-Rath, Executive Producer of Frontline, weighed in on the expanding use of VR among newsgatherers, and her “Aha!” moment at MIT’s Open Documentary Lab. Jennifer Preston, Vice President of Journalism at the Knight Foundation, which sponsored this event, joined the panel in a nuanced conversation about the difference between journalistic ethics and online community ethics, which are becoming more deeply interwoven as citizens move to social media platforms for news
The second panel of the night addressed the impact of storytelling in entertainment, bringing together the grandfather of social issue TV, Norman Lear; Kenya Barris, creator of black-ish; and Gloria Calderon Kellett, Co-Showrunner of the Netflix reboot of Lear’s classic One Day at a Time. Moderated by Marty Kaplan, the group addressed the critical need for entertaining stories about real people and real problems on screens large and small. Sensitive to the historic lack of diversity on primetime TV, Barris and Kellett discussed the need to dislodge the notion that there’s one monolithic experience for each ethnic group. By injecting their own lived lives into their storytelling, all three writers felt that they could trigger conversations that could lead to social change.
Media Impact Project
A hub for collecting, developing and sharing approaches for measuring the impact of media.