By Marty Kaplan, Director, Norman Lear Center
What do you call it when media try to manipulate your feelings without first asking for informed consent?
Example: The average Facebook user sees only 20 percent of the 1,500 stories per day that could have shown up in their news feed. The posts you receive are determined by algorithms whose bottom line is Facebook's bottom line. The company is constantly adjusting all kinds of dials, quietly looking for the optimal mix to make us spend more of our time and money on Facebook. Of course the more we're on Facebook, the more information they have about us to fine-tune their formulas for picking ads to show us. That's their business model: We create and give Facebook, for free, the content they use and the data they mine to hold our attention, which Facebook in turn sells to advertisers.
By Johanna Blakley, Managing Director and Director of Research
The New York Times devoted significant ink this week to The Participant Index (TPI), an effort by Participant Media to quantify and compare the relative social impact of films, TV shows and online video. The article also mentioned the Lear Center's $4.2 million Media Impact Project, which has consulted on the development of TPI.
Participant approached the Lear Center because of its academic expertise in measuring the impact of educational messages embedded in entertainment content. The Center's Hollywood, Health & Society program has partnered with the CDC for the last 14 years to look at how health storylines in popular TV shows affect viewers' knowledge, attitudes and behavior. The survey component of
Media Impact Project
A hub for collecting, developing and sharing approaches for measuring the impact of media.