Tracking the impact: At what point do the benefits of a journalism series eclipse the effort of its investigation?
A team of journalists learned the value of tracking the impact of their research on cashless tolls on New York thruways; their findings are shared in this second piece by guest blogger Anjanette Delgado. In the first blog, Delgado described a deep dive into the inner workings of the cashless toll system, where they gauged effort versus value to their readers. The team utilized crowdsourcing to collect “horror stories” of drivers charged with fees for trips they hadn’t made and even had their cars repossessed and organized a panel to help drivers facing steep bills.
By Anjanette Delgado
Guest Blogger for the Media Impact Project
We typically record impact in our media tracker after we’ve completed an investigation or project, but this time we wanted to track it in real time to see what we could learn from correlation, and whether we could prove cause. (This could be useful in further investigative work.) Impact appears to be tied most to these things:
Don’t let up. Unlike a lot of our investigative work in which multiple stories publish on one day, here we’ve published relentlessly as we learn more and more about this incredibly secretive system.
Offer solutions to those looking for a win. We wrote an editorial identifying three things the state could do to improve the system. The state implemented all three right away and credited us for the suggestion.
Focus on the human drama. The horror stories are easily the most-read pieces in the investigation, most likely because they are compelling narrative dramas that make you feel something (outrage, sympathy). Those victims are part of a federal class-action lawsuit against the state Thruway Authority, the Port Authority of New York and New Jersey and the Metropolitan Transportation Authority; Conduent; and debt collectors.
Make sure the people, agencies and companies you’re investigating know you’re doing it. Digging into Conduent, the private company that handles the “back office” billing for the Thruway Authority and controls nearly half of the U.S. electronic-tolling market, continued alongside the human stories. When we asked state officials questions, especially questions that proved we knew a lot about the system already, they responded in commentary, a letter to Conduent and a visit there. When we invited state officials to our panel event with drivers, they started an amnesty program that eventually cleared 281,000 violations, for a total of over $1.4 million. Conduent still has not gone on the record but has been reading our coverage. In June, two U.S. senators — Bill Nelson of Florida and Gary Peters of Michigan — called for a Federal Trade Commission probe of Conduent.
Identify the people who are most likely to champion the cause and have the power to make change. Early on in our reporting we identified two local politicians — state Sen. David Carlucci and Assemblyman Tom Abinanti — who had started making noise about the problem. We quoted them many times and checked in often to see what they’d learned about the system. They’re behind the Toll Payer Protection Act, which passed both houses in July and sits on Gov. Cuomo’s desk awaiting his signature. “As we were proving points, that this system is bad and has been bad for awhile … we definitely said this is fixable,” Esposito said. In July they called for New York to end its deal with Conduent.
When possible, connect people on both sides of the story in a safe space. The panel event brought together drivers drowning in bills with lawyers offering advice and with representatives from the Thruway Authority who could help. Those representatives, who originally said their billing company is “the best in the country,” traded phone numbers with drivers and offered one-on-one help.
While the community has seen some positive change in the billing system for cashless tolls, we’re not done investigating. We still don’t know:
The exact cause of the billing errors. Fully fleshed out networks and connections for the key players involved with cashless tolling. A complete accounting of the fines Conduent/Xerox paid for failing to meet performance standards. (The Thruway has charged Conduent $477,272 for failing to meet performance standards.) How much money changed hands through lobbyists and PAC's in relation to the bridge and cashless tolling. What role the federal government is playing in this, both legislative and executive. Whether it was a single part or a systemic problem that caused the errors. Cuomo’s office also won’t go on the record. And not every driver wronged by the system has found relief.
Still, New York state continues building out its cashless tolls system. In June the Thruway announced five plazas in the Lower Hudson Valley would go cashless by the end of the year, as the entire system switches by 2020.
Executives at Conduent — which operates in every state and specifically works in cashless tolling in New York, New Jersey, North and South Carolina, Florida, California and Texas — are earning millions.
And the cashless tolling technology, especially the equipment that reads and tracks license plates, is part of a much larger system of public surveillance for private profit that’s spreading rapidly on promises of convenience and increased safety.
“This is one of those investigations with long legs, capable of stretching across not only all of New York but likely most of the U.S.,” Scandale said. “It will impact every motorist (not only) financially but also cyber security-wise. Surveillance on you will grow as cameras proliferate and your whereabouts are logged on databases.”
Change, while beginning in New York and Florida, needs to spread to other states as well. "We may solve it here if Cuomo signs the legislation, but what about Texas?” Esposito said.
Anjanette Delgado is the senior news director for digital at the Detroit Free Press and freep.com, part of the USA Today Network. She worked at lohud.com during most of this investigation. Email: email@example.com, Twitter: @anjdelgado.
By Anjanette Delgado
Guest Blogger for the Media Impact Project
Editor's note: What is the “worth” of investigative journalism to readers? In this new piece by guest blogger Anjanette Delgado, a New York team reports on how they measured potential interest in an investigative series on cashless highway tolls. First of a two-part series.
A deep investigation into cashless tolling on a new bridge in New York began by floating this trial balloon: "Tappan Zee, Mario drivers hit with thousands in fees”
At lohud.com, we had been hearing about local drivers getting bills, sometimes for thousands of dollars in fees, to cover their $5 trips across the Gov. Mario M. Cuomo Bridge. The story included a callout asking more drivers to come forward.
We used the impact and effort matrix to determine whether a full investigation would worth the time and resources we’d be investing because we choose to apply our resources where we can do the most good. That first low-effort story, done in less than two hours, tested both audience interest and opportunity for impact.
A flood of responses followed, showing the opportunity to right a wrong for a significant number of people and make a real difference in our community. (A similar story borne of other complaints around the same time drew little response and ended up being a much smaller story for us. We just didn’t see proof that the issue represented a job our community wanted us to do.)
Now, nearly a year in, we include this impact statement with toll stories:
Reporters at lohud and The Journal News have spent months investigating cashless tolls to find out why drivers are getting fees and escalating fines for tolls for which many say they were never billed, who's running the system and where the system is breaking down.
The reporting so far has prompted changes, including: an amnesty program forgiving $1.4 million in individual bills; a bill introduced in Albany to help toll payers; a new web page for the amnesty program instead of using the faulty Tolls By Mail site; more distinct envelopes so drivers know they've received a bill; new toll signs on the Gov. Mario M. Cuomo Bridge; more responsiveness from Thruway officials, two of whom attended a lohud forum on cashless tolling and personally helped drivers with their individual cases. legislation drafting a tollpayer’s bill of rights; and an apology from the lieutenant governor.
“So many of the people we talk to felt helpless and that’s where we come in,” said Frank Scandale, the project’s editor and head of investigations at lohud.com. “We have been able to get to the bottom of some things, get help for our readers, and put some of these bureaucrats on the defensive.”
This investigation is largely running on two parallel tracks:
1). A deep dig into how the system works, who’s managing it, where the breakdown is happening and how this technology is being used for surveillance. Frank Esposito is investigating this, and he’s using a network mapping technique to connect seemingly unrelated individuals into networks with clearly defined goals.
2). Crowdsourcing and horror stories. These are the drivers getting pulled over and left beside a road in the Bronx at night after their car is impounded for a suspended registration for unpaid tolls. These are the drivers taking taxis to work now because their cars have been repossessed after fees got out of hand. These are also the drivers helping us fact-check some of the statements coming from the players in the first track. Chris Eberhart has been working on this track.
We also quickly assembled a panel event offering help to drivers struggling with steep bills (two lawyers, a state senator and a representative from AAA). We invited the state Thruway Authority, which is responsible for the toll system, to take part.
Anjanette Delgado is the senior news director for digital at the Detroit Free Press and freep.com, part of the USA Today Network. She worked at lohud.com during most of this investigation. Email: firstname.lastname@example.org, Twitter: @anjdelgado. Look for the second part in this series next Tuesday.
Media Impact Project
A hub for collecting, developing and sharing approaches for measuring the impact of media.