Exploring How Journalism Impacts Audiences
This series of projects was sponsored by the Bill and Melinda Gates Foundation. The research was conducted in collaboration with media partners at Huffington Post and The Guardian, as well as NewKnowledge Organization and Speakable. The studies explore how issue-based media can inspire action. With a focus on Virtual Reality, Impact Journalism, and storytelling strategies that elicit emotion, MIP is providing an empirical assessment of how medium, message and storytelling elements affect changes in awareness, attitudes and behavior.
- MIP studies on immersive reality with PBS FRONTLINE
- PBS FRONTLINE's Virtual Reality guidelines for journalists based on MIP research
- Blog: John Fraser of NewKnowledge discusses his work on STEM in the lives of early career adults in two MIP guest blogs. His organization's report is available for download above
- Africa Narrative: An initiative to change what we see about Africa, one story at a time