Kristin Jung

Kristin (Eunjung) Jung is a Research Specialist for the Media Impact Project at the Norman Lear Center, focusing on evaluating the efficacy of public diplomacy and developing best practices for the use of qualitative and quantitative methods in studying impact of media in social services. Kristin previously worked as a research intern at Norman Lear Center where she analyzed entertainment media content and used her background in public diplomacy to evaluate cultural diplomacy programs. She holds two bachelor's degrees in International Studies and Media & Communications from Korea University and a Master's Degree in Public Diplomacy from USC.

Based at USC Annenberg Norman Lear Center, the Media Impact Project provides insights into media’s influence on people's thoughts, attitudes, beliefs and actions. Our goals are to be a beacon for research on the social impact of entertainment and news, and to share our findings with those who can apply it to their own work: researchers, media makers, news organizations and the general public.