Getting Specific: How many sessions came from people in our geographic area?
1. In the left-hand navigation, Jenny clicks on Audience > Geo > Locations. She sees a report with a map of the world.
2. She clicks on United States and the map shows just the U.S.
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There are three levels of detail in this report. Jenny can switch between them in the Primary Dimension selector at the top of the table.
REGION: U.S. states CITY: Incorporated cities METRO: Metropolitan areas that include a collection of incorporated cities and unincorporated communities By clicking on a region, Jenny can drill down further into specific incorporated cities. Each report has the same columns of metrics as some of the previous reports — the number of sessions, the percentage of sessions from users who were new, the average number of pages viewed and time spent. NOTE: Most newsrooms should look at traffic by metro and/or state (“region” in Google Analytics) to ensure they’re capturing all of their potential audiences. For example, analyzing only a session from people in the city of Los Angeles would exclude traffic from places such Pasadena, Long Beach and East Los Angeles, an area of Los Angeles County. |
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