Getting Specific: How did they find our site?
ORGANIC SEARCH: Sessions that came from search engines such as Google, Yahoo or Bing. Organic search traffic doesn’t include sessions that come from paid search ads.
DIRECT: Sessions from people who typed in a URL, clicked on a bookmark, or copied and pasted a URL in a browser.
SOCIAL: Sessions from links in a social network such as Facebook or Twitter. This channel includes all traffic from social networks, not just traffic from the news organization’s social network accounts.
REFERRAL: Sessions from links from another site such as the Huffington Post, Wikipedia or any other site that’s not a search engine or a social network.
Others could include channels customized by a news organization such as EMAIL and paid search advertising.