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Mobile Metrics for JournalistsThe third in a series of MIP guides for Understanding Media Metrics, this guide uses Google Analytics to illustrate the types of software tools used to gather and report mobile web metrics data. You can explore the guide below or download the full guide here.
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Based at USC Annenberg Norman Lear Center, the Media Impact Project provides insights into media’s influence on people's thoughts, attitudes, beliefs and actions. Our goals are to be a beacon for research on the social impact of entertainment and news, and to share our findings with those who can apply it to their own work: researchers, media makers, news organizations and the general public. |
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