Mobile Metrics for Journalists

The third in a series of MIP guides for Understanding Media Metrics, this guide uses Google Analytics to illustrate the types of software tools used to gather and report mobile web metrics data. You can explore the guide below or download the full guide here. 
The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.