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  • Home
  • ABOUT
    • MISSION
    • SERVICES
    • TEAM >
      • Martin Kaplan
      • Johanna Blakley
      • Laurie Trotta Valenti
      • Erica Watson-Currie
      • Kristin Jung
      • Camille Saucier
      • Adam Rogers
      • Veronica Jauriqui
      • Tony Pham
    • MIP FELLOWS >
      • Heidi Boisvert
      • Patricia Riley
      • Jessica Clark
      • Kevin Davis
      • John Fraser
      • Beth Karlin
    • PARTNERS
  • RESEARCH
    • CULTURE CHANGE
    • AFRICA PROJECT >
      • AFRICA IN MEDIA
    • AMERICA DIVIDED
    • CRIME DRAMAS
    • FILM DIPLOMACY
    • IMPACT: GATES FOUNDATION
    • VIRTUAL REALITY >
      • HUFF POST VR STUDY
    • IMMIGRATION
    • POLITICS & ENTERTAINMENT
  • PUBLICATIONS
    • Africa in the Media Report
    • CRIME DRAMAS
    • IMMERSIVE - VR >
      • FRONTLINE VR STUDY
    • IMMIGRATION
    • HOW TO GUIDES
    • JOURNALISM >
      • JOURNALISM IMPACT: GATES FOUNDATION
    • MEASUREMENT >
      • Data Repository
      • Measurement System
    • EXPERTS TALK IMPACT
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< Meso Impact
Media Impact >

Macro Impact

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THIS IS BEN. HE WORKS AT A PRINT-BASED MEDIA ORGANIZATION THAT HAS just started exploring the world of digital video. Ben has already created his organization’s YouTube channel and published a few videos. But he wants to master the platform in order to expand his organization’s reach to new audiences, and better understand the staffing and resources necessary for a successful YouTube channel. 

YouTube Basics for Journalists will help answer these questions and give Ben the information he needs to both build a successful YouTube channel and measure that channel’s effectiveness over time.

This guide is intended for journalists who have some experience publishing content on YouTube. In this booklet, you will learn how to use YouTube metrics to maximize the number of people going to your work.



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The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, film and TV pros, nonprofits, and news organizations, and share our research with all.  We are part of USC's Annenberg School for Communication and Journalism.

​Hollywood, Health & Society, another Lear Center program, provides free information on health issues to professionals in entertainment to inspire realistic depictions onscreen.