MEDIA IMPACT PROJECT
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      • FRONTLINE VR STUDY
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      • Measurement System
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  • BLOG
  • NEWS & EVENTS
  • CONTACT
  • ABOUT
    • MISSION
    • SERVICES
    • TEAM
    • MIP FELLOWS
    • PARTNERS
  • RESEARCH
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • FILM DIPLOMACY
    • JOURNALISM STUDIES
    • VIRTUAL REALITY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
  • PUBLICATIONS
    • Africa in the Media
    • IMMERSIVE - VR >
      • FRONTLINE VR STUDY
    • IMMIGRATION
    • HOW TO GUIDES
    • MEASUREMENT >
      • Data Repository
      • Measurement System
    • EXPERTS TALK IMPACT
  • BLOG
  • NEWS & EVENTS
  • CONTACT
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< Media Impact
Offline Home >

How do we talk about offline impact?

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THIS IS BEN. HE WORKS AT A PRINT-BASED MEDIA ORGANIZATION THAT HAS just started exploring the world of digital video. Ben has already created his organization’s YouTube channel and published a few videos. But he wants to master the platform in order to expand his organization’s reach to new audiences, and better understand the staffing and resources necessary for a successful YouTube channel. 

YouTube Basics for Journalists will help answer these questions and give Ben the information he needs to both build a successful YouTube channel and measure that channel’s effectiveness over time.

This guide is intended for journalists who have some experience publishing content on YouTube. In this booklet, you will learn how to use YouTube metrics to maximize the number of people going to your work.



Offline Impact Home >
The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, film and TV pros, nonprofits, and news organizations, and share our research with all.  We are part of USC's Annenberg School for Communication and Journalism.