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What is offline impact?
“Offline impact” includes the critical signals of impact that often don't get counted when the focus is on digital audience data. Examples of offline impact could be a letter from a viewer, a mention in a news article, or a screening by a lawmaker.
In order to generate a systematic recording of offline impact, we have proposed a classification system, or a typology, which may feel constrictive, but the advantage is that it allows filmmakers to present clear evidence that their film has
The system outlined here will allow users to categorize these singular instances of impact in a structured way so that filmmakers and organizations can better measure the impact of their work, set benchmarks, compare data and share best practices.
Email questions and comments to media.impact@usc.edu.
In order to generate a systematic recording of offline impact, we have proposed a classification system, or a typology, which may feel constrictive, but the advantage is that it allows filmmakers to present clear evidence that their film has
- had an impact on individual viewers.
- affected groups or organizations that utilized the film.
- made advances toward, or achieved, structural change in a society.
The system outlined here will allow users to categorize these singular instances of impact in a structured way so that filmmakers and organizations can better measure the impact of their work, set benchmarks, compare data and share best practices.
Email questions and comments to media.impact@usc.edu.
