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  • Home
  • ABOUT
    • MISSION
    • SERVICES
    • TEAM >
      • Martin Kaplan
      • Johanna Blakley
      • Laurie Trotta Valenti
      • Erica Watson-Currie
      • Kristin Jung
      • Camille Saucier
      • Adam Rogers
      • Veronica Jauriqui
      • Tony Pham
    • MIP FELLOWS >
      • Heidi Boisvert
      • Patricia Riley
      • Jessica Clark
      • Kevin Davis
      • John Fraser
      • Beth Karlin
    • PARTNERS
  • RESEARCH
    • CULTURE CHANGE
    • AFRICA PROJECT >
      • AFRICA IN MEDIA
    • AMERICA DIVIDED
    • CRIME DRAMAS
    • FILM DIPLOMACY
    • IMPACT: GATES FOUNDATION
    • VIRTUAL REALITY >
      • HUFF POST VR STUDY
    • IMMIGRATION
    • POLITICS & ENTERTAINMENT
  • PUBLICATIONS
    • Africa in the Media Report
    • CRIME DRAMAS
    • IMMERSIVE - VR >
      • FRONTLINE VR STUDY
    • IMMIGRATION
    • HOW TO GUIDES
    • JOURNALISM >
      • JOURNALISM IMPACT: GATES FOUNDATION
    • MEASUREMENT >
      • Data Repository
      • Measurement System
    • EXPERTS TALK IMPACT
  • BLOG
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What is offline impact?

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“Offline impact” includes the critical signals of impact that often don't get counted when the focus is on digital audience data. Examples of offline impact could be a letter from a viewer, a mention in a news article, or a screening by a lawmaker. 

In order to generate a systematic recording of offline impact, we have proposed a classification system, or a typology, which may feel constrictive, but the advantage is that it allows filmmakers to present clear evidence that their film has
  • had an impact on individual viewers. 
  • affected groups or organizations that utilized the film. 
  • made advances toward, or achieved, structural change in a society.


The system outlined here will allow users to categorize these singular instances of impact in a structured way so that filmmakers and organizations can better measure the impact of their work, set benchmarks, compare data and share best practices. 

Email questions and comments to media.impact@usc.edu.



Jump to section:
What is offline impact?
How do we measure offline impact?
What are the different kinds of offline impact?
How do we talk about offline impact?
Micro impact
Meso impact
Macro impact
Media impact
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The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, film and TV pros, nonprofits, and news organizations, and share our research with all.  We are part of USC's Annenberg School for Communication and Journalism.

​Hollywood, Health & Society, another Lear Center program, provides free information on health issues to professionals in entertainment to inspire realistic depictions onscreen.