HOW DO WE KNOW...IF WHEELBARROWS WORK? In this series from Active Voice Lab! that explores real-world assessment of recent media projects, Johanna Blakley, PhD, elaborates on how media researchers figure out what kind of impact a fictional film has had on viewers’ awareness, knowledge, attitudes or behavior?
Read her blog post. |
The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.
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