By Dana Chinn, Media Impact Project Director
I am really looking forward to the Media Analytics Summit next week. It's being run by Jim Sterne, the founder of many things analytics, including eMetrics and the Digital Analytics Association.
Jim, who really knows how to run a results-oriented conference, e-mailed attendees the following questions:
At first I didn't respond, as the summit's primary goal is to "share ideas and best practices for how analytics drives profitability." After all, the Media Impact Project is focused on audience analytics, or how analytics can be used by newsrooms and content creators to increase and deepen their impact.
But, after Jim sent a reminder e-mail to us laggards, I responded with:
Media Impact Project
A hub for collecting, developing and sharing approaches for measuring the impact of media.