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Measuring the Impact of Art

6/9/2014

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By Johanna Blakley, Managing Director & Director of Research

Last week I attended a high-caliber symposium co-sponsored by the National Endowment for the Arts (NEA) and the UK’s Cultural Value Project. They brought together a dizzying array of researchers (demographers, cognitive scientists, arts policy wonks, “recovering” academics, etc.) to discuss how we ought to measure participation in arts and culture on the local, regional, national and global scale.

“Participation” and “engagement” are key metrics for arts institutions and their funders. But the inquiry often ends right there. I think the vast majority of people in the arts – including artists and administrators – take it as a given that art has a beneficial effect on society. I happen to agree with them. Wholeheartedly. But many powerful people in this world – including those who hold the purse strings – are not necessarily convinced. Funding for the arts is paltry compared to expenditures on science, where, lo and behold, we have a lot of convincing evidence about the importance it holds for humanity.


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Nieman Lab: A New York Times tool is helping direct traffic from story to story

6/1/2014

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From James Robinson at the Nieman Journalism Lab:

"Since its creation last April, The New York Times’ News Analytics team has been working closely with editors and reporters to introduce audience insights into our journalistic decision-making — one of the key newsroom initiatives the Times has identified as being critical to our success."

Read More Here.


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Internet Trends 2014

5/28/2014

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Mary Meeker from venture capital company KPCB showcases several great charts for the 2014 Internet Trends conference. 

Sift through this great data at 
http://www.kpcb.com/internet-trends
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    Media Impact Project

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The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.