MEDIA IMPACT PROJECT
  • ABOUT
    • MISSION
    • OUR TEAM
    • WHAT WE DO
    • FELLOWS & PARTNERS
  • PROJECTS
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • CHARITABLE GIVING ON TV
    • FILM DIPLOMACY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
  • PUBLICATIONS
    • Are You What You Watch?
    • Africa in the Media
    • CASE STUDIES
    • IMMIGRATION ON TV
    • METRICS GUIDES FOR JOURNALISTS
    • VIRTUAL REALITY
  • BLOG
  • NEWS & EVENTS
  • CONTACT
  • ABOUT
    • MISSION
    • OUR TEAM
    • WHAT WE DO
    • FELLOWS & PARTNERS
  • PROJECTS
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • CHARITABLE GIVING ON TV
    • FILM DIPLOMACY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
  • PUBLICATIONS
    • Are You What You Watch?
    • Africa in the Media
    • CASE STUDIES
    • IMMIGRATION ON TV
    • METRICS GUIDES FOR JOURNALISTS
    • VIRTUAL REALITY
  • BLOG
  • NEWS & EVENTS
  • CONTACT

Emily Peterson

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Emily Peterson is a Senior Research Analyst at the USC Annenberg Norman Lear Center, where she oversees statistical analyses, survey development, and data interpretation for the Center. She previously completed a post-doctoral fellowship in the Behavioral Research Program at the National Cancer Institute (NCI). At NCI, her work focused on the effects of medical misinformation in the media and in social media. Her research interests also include identifying predictors of trust in national health information sources and developing persuasive health messages for tobacco control.

Emily holds a PhD in Communication from George Mason University (2016) and a B.A. in Communications with an emphasis in Public Relations from Brigham Young University (2008).

The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.