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  • ABOUT
    • MISSION
    • OUR TEAM
    • WHAT WE DO
    • FELLOWS & PARTNERS
  • PROJECTS
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • CHARITABLE GIVING ON TV
    • FILM DIPLOMACY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
  • PUBLICATIONS
    • Are You What You Watch?
    • Africa in the Media
    • CASE STUDIES
    • IMMIGRATION ON TV
    • METRICS GUIDES FOR JOURNALISTS
    • VIRTUAL REALITY
  • BLOG
  • NEWS & EVENTS
  • CONTACT

A 2-in-1 Guide: 
Impact Assessment 
& Metrics

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The fourth in a series of Media Impact Project guides for Understanding Media Metrics, this guide is split in two in order to feature both conceptual perspectives for foundations and nuts-and-bolts advice for nonprofit news organizations. 


We hope you’ll begin by reading the side that’s most relevant to you, and then be drawn into the conversation by reading the other side. We also hope it sparks dialogue about your own projects—among staff, and between foundations and newsrooms. 

You can explore the guide below or download the full guide here. 

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IMPACT ASSESSMENT INTRODUCTION
HOW DO YOU DEFINE IMPACT?
THINKING OUTSIDE THE FUNNEL
DRAWING CLEAR LINES
PRENUP FOR NEWSROOMS?
SHARING OUTCOMES OUT LOUD
JOURNALISM PLANNING GAUGE
IMPACT IN ACTION & WRAP UP
METRICS GUIDE: INTRODUCTION
JUSTIFY YOURSELF!
WHAT IS YOUR MARKET?
TELL YOUR STORY & WRAP UP
The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.