This series of projects was sponsored by the Bill and Melinda Gates Foundation. The research was conducted in collaboration with media partners at Huffington Post and The Guardian, as well as NewKnowledge Organization and Speakable. The studiesexplore how issue-based media can inspire action. With a focus on Virtual Reality, Impact Journalism, and storytelling strategies that elicit emotion, MIP is providing an empirical assessment of how medium, message and storytelling elements affect changes in awareness, attitudes and behavior.
THROUGH THE LOOKING GLASS An experimental study of 360-degree video experienced through different lenses.
STEM NEWS: IN THE LIVES OF EARLY CAREER ADULTS A four-year collaboration with PBS Newshour to understand how U.S. early career adults engage with STEM (Science, Technology, Engineering, Math) news content.
CASE STUDIES
Women are underrepresented in newsrooms and are less likely to read political and international news, but when a newsroom closes the gender gap, does it result in a higher share of women in their audience? Former Financial Times Engagement Strategist Alyssa Zeislerinvestigates the relationship between women's news production and consumption in this case study.Read the case study.
The Conrad N. Hilton Foundation’s grant to KCRW in 2015 gave the Los Angeles-based public radio station the means to expand their coverage of underserved and vulnerable populations in Southern California. As outside evaluators, our Media Impact Project examined the expanding influence and growth of KCRW’s programming. Over the course of a few years, KCRW reshaped its newsroom, increased their coverage, offered fresh perspectives on the issues, and connected with new audiences. Read the case study.
METRICS GUIDES FOR JOURNALISTS
How can we use data to trace connections from the stories that appear in print, online or in broadcast, to how members of the public consume, subscribe, amplify and contribute to the conversation? Our UNDERSTANDING MEDIA METRICS series of publications can help media organizations understand digital measurement tools and the data they can provide to help illuminate parts of the process of media impact that occur online.
