MEDIA IMPACT PROJECT
  • ABOUT
    • MISSION
    • OUR TEAM
    • WHAT WE DO
    • FELLOWS & PARTNERS
  • PROJECTS
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • CHARITABLE GIVING ON TV
    • FILM DIPLOMACY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
  • PUBLICATIONS
    • Are You What You Watch?
    • Africa in the Media
    • CASE STUDIES
    • IMMIGRATION ON TV
    • METRICS GUIDES FOR JOURNALISTS
    • VIRTUAL REALITY
  • BLOG
  • NEWS & EVENTS
  • CONTACT
  • ABOUT
    • MISSION
    • OUR TEAM
    • WHAT WE DO
    • FELLOWS & PARTNERS
  • PROJECTS
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • CHARITABLE GIVING ON TV
    • FILM DIPLOMACY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
  • PUBLICATIONS
    • Are You What You Watch?
    • Africa in the Media
    • CASE STUDIES
    • IMMIGRATION ON TV
    • METRICS GUIDES FOR JOURNALISTS
    • VIRTUAL REALITY
  • BLOG
  • NEWS & EVENTS
  • CONTACT

JOURNALISM IMPACT

Our research for the Gates Foundation

This series of projects was sponsored by the Bill and Melinda Gates Foundation. The research was conducted in collaboration with media partners at Huffington Post and The Guardian, as well as NewKnowledge Organization and Speakable. The studies explore how issue-based media can inspire action. With a focus on Virtual Reality, Impact Journalism, and storytelling strategies that elicit emotion, MIP is providing an empirical assessment of how medium, message and storytelling elements affect changes in awareness, attitudes and behavior. ​ 
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THROUGH THE LOOKING GLASS
An experimental study of 360-degree video experienced through different lenses.

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PRESSING FOR CHANGE
The role of action buttons in online news engagement.

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TIPSHEETS: MESSAGING FOR MEDIA IMPACT
Designed to help media makers optimize stories for impact with the help of social science.

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STEM NEWS: IN THE LIVES OF EARLY CAREER ADULTS
A four-year collaboration with PBS Newshour to understand how U.S. early career adults engage with STEM (Science, Technology, Engineering, Math) news content.

CASE STUDIES

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Women are underrepresented in newsrooms and are less likely to read political and international news, but when a newsroom closes the gender gap, does it result in a higher share of women in their audience?  Former Financial Times Engagement Strategist Alyssa Zeisler investigates the relationship between women's news production and consumption in this case study. Read the case study.  

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The Conrad N. Hilton Foundation’s grant to KCRW in 2015 gave the Los Angeles-based public radio station the means to expand their coverage of underserved and vulnerable populations in Southern California. As outside evaluators, our Media Impact Project examined the expanding influence and growth of KCRW’s programming. Over the course of a few years, KCRW reshaped its newsroom, increased their coverage, offered fresh perspectives on the issues, and connected with new audiences. Read the case study.

METRICS GUIDES FOR JOURNALISTS

How can we use data to trace connections from the stories that appear in print, online or in broadcast, to how members of the public consume, subscribe, amplify and contribute to the conversation?  Our UNDERSTANDING MEDIA METRICS series of publications can help media organizations understand digital measurement tools and the data they can provide to help illuminate parts of the process of media impact that occur online. 
Related
  • MIP studies immersive reality with PBS FRONTLINE
  • Blog: John Fraser of NewKnowledge on STEM in the lives of early career adults in two MIP guest blogs.
The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.