Lear Center Launches Initiative to Study Latino Representation
in Entertainment

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The Wrap
Lear Center Launches New Initiative to Research  Representation on TV | Exclusive
The ¡Pa’lante! Latino Representation Initiative has three goals:
  • To become a resource hub for organizations and individuals working to improve Latino representation across the entertainment industry and bring these parties together.
  • To disaggregate data around Latino communities— which encompass over 20 countries with diverse ethnicities, racial identities, languages, and cultures.
  • And to leverage research and evaluation capacities to identify what’s working, what’s not, and best practices for moving forward.
“This initiative builds on the existing advocacy of so many individuals and organizations, and we want to build community, not competition,” said Latina Researcher Soraya Giaccardi, who spearheads this initiative. 

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The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.