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An animated explanation of the USC Annenberg Media Impact Project Measurement System, an open-source system for determining how media can engage audiences and determine what works and what doesn't. It combines information about how your story is being seen - everything from web traffic and Facebook likes to offline actions and survey research.
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The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.
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