How do we measure offline impact?

 DATA COLLECTION METHODS 

There are many different methods to collect information about offline impact; this list includes some of the most commonly used.
The system that we propose here is optimized for singular examples of offline impact and so we recommend that survey data, which may report changes in a large number of individuals, should not be collected in this format. 

Email questions and comments to media.impact@usc.edu.

The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.