MEDIA IMPACT PROJECT
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  • ABOUT
    • MISSION
    • OUR TEAM
    • WHAT WE DO
    • FELLOWS & PARTNERS
  • PROJECTS
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • CHARITABLE GIVING ON TV
    • FILM DIPLOMACY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
  • PUBLICATIONS
    • Are You What You Watch?
    • Africa in the Media
    • CASE STUDIES
    • IMMIGRATION ON TV
    • METRICS GUIDES FOR JOURNALISTS
    • VIRTUAL REALITY
  • BLOG
  • NEWS & EVENTS
  • CONTACT
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How do we measure offline impact?

 DATA COLLECTION METHODS 

There are many different methods to collect information about offline impact; this list includes some of the most commonly used.

Analytics
Case study
Content analysis
Direct audience feedback
Experimental research
Field observation
Focus groups

Interviews
Legal records analysis
News analysis
Policy analysis
Self-report by organization Survey
Voting data analysis 

The system that we propose here is optimized for singular examples of offline impact and so we recommend that survey data, which may report changes in a large number of individuals, should not be collected in this format. 

Email questions and comments to media.impact@usc.edu.

Jump to section:
What is offline impact?
How do we measure offline impact?
What are the different kinds of offline impact?
How do we talk about offline impact?
Micro impact
Meso impact
Macro impact
Media impact
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The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.