What is offline impact?
“Offline impact” are the critical signals of impact that often don't get counted when the focus is on digital audience data. Examples of offline impact include a letter from a viewer, a mention in a news article, or a screening by a lawmaker.
In order to generate a systematic recording of offline impact, we have proposed a classification system, or a typology, which may feel constrictive, but the advantage is that it allows filmmakers to present clear evidence that their film has:
The system outlined here will allow users to categorize these singular instances of impact in a structured way so that filmmakers and organizations can better measure the impact of their work, set benchmarks, compare data and share best practices.
In order to generate a systematic recording of offline impact, we have proposed a classification system, or a typology, which may feel constrictive, but the advantage is that it allows filmmakers to present clear evidence that their film has:
- had an impact on individual viewers.
- affected groups or organizations that utilized the film.
- made advances toward, or achieved, structural change in a society.
The system outlined here will allow users to categorize these singular instances of impact in a structured way so that filmmakers and organizations can better measure the impact of their work, set benchmarks, compare data and share best practices.