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What are the different kinds of offline impact?
Classification of Offline Impact Indicators
Each example of offline impact falls into one of four categories:
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Within all four categories there are three basic types of offline impact:
• Awareness: Exposure to the film led to increased awareness of an issue and possibly increased knowledge about it.
• Attitude: Exposure to the film led to a shift in attitude about the issue.
• Behavior: Exposure to the film led to a change in behavior.
Additionally, there are several subtypes of offline impact that are specific to each category and involve changes in awareness, attitudes and behaviors.
Email questions and comments to media.impact@usc.edu.
• Awareness: Exposure to the film led to increased awareness of an issue and possibly increased knowledge about it.
• Attitude: Exposure to the film led to a shift in attitude about the issue.
• Behavior: Exposure to the film led to a change in behavior.
Additionally, there are several subtypes of offline impact that are specific to each category and involve changes in awareness, attitudes and behaviors.
Email questions and comments to media.impact@usc.edu.