MEDIA IMPACT PROJECT
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  • ABOUT
    • MISSION
    • OUR TEAM
    • WHAT WE DO
    • FELLOWS & PARTNERS
  • PROJECTS
    • OVERVIEW
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • CHARITABLE GIVING IN THE MEDIA
    • FILM DIPLOMACY
    • HEALTH EQUITY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
    • POVERTY NARRATIVES
  • PUBLICATIONS
    • OVERVIEW
    • Are You What You Watch?
    • Africa in the Media
    • CASE STUDIES & TIPSHEETS
    • Charitable Giving in the Media
    • IMMIGRATION ON TV
    • METRICS GUIDES FOR JOURNALISTS
    • POVERTY IN POP CULTURE
    • VIRTUAL REALITY
  • BLOG
  • NEWS & EVENTS
  • CONTACT
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This guide can be used to collect information about the offline impact of a documentary film. 

Click below to learn more about offline impact, the various ways data can be collected and to view the categories, types and subtypes of offline impact. There is also a glossary of relevant terms for your reference. You can explore the full guide below or download a PDF here. Send us questions and comments at media.impact@usc.edu.



This guide is based on a document that emerged from a workshop led by The Center for Investigative Reporting and the Media Impact Project at Columbia University's Tow Center for Digital Journalism in August 2014.
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The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.