MEDIA IMPACT PROJECT
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    • THE SOCIAL DILEMMA IMPACT STUDY
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  • ABOUT
    • MISSION
    • OUR TEAM
    • WHAT WE DO
    • FELLOWS & PARTNERS
  • PROJECTS
    • OVERVIEW
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • CHARITABLE GIVING IN THE MEDIA
    • CLIMATE & SUSTAINABILITY RESEARCH PROJECTS
    • HEALTH EQUITY
    • FILM/TV DIPLOMACY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
    • POVERTY NARRATIVES
    • THE SOCIAL DILEMMA IMPACT STUDY
  • PUBLICATIONS
    • OVERVIEW
    • Are You What You Watch?
    • Africa in the Media
    • CASE STUDIES & TIPSHEETS
    • Charitable Giving in the Media
    • IMMIGRATION ON TV
    • METRICS GUIDES FOR JOURNALISTS
    • POVERTY IN POP CULTURE
    • VIRTUAL REALITY
  • NEWS & EVENTS
  • BLOG
  • CONTACT
  • CLIMATE & SUSTAINABILITY RESEARCH PROJECTS

I’m Rare as Affordable Health Care...Or Going to Wealth from Welfare

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The Media Impact Project is conducting a cultural audit of poverty narratives with support from the Bill & Melinda Gates Foundation. A cultural audit is a method of gaining a deeper understanding of priority audiences by understanding the pop culture narratives they consume.

Read the Interim Summary Report.


Research Reports

Your Choices are Only as Good as Your Options
Representations of Poverty in Modern Film and TV Content

Hard to Make a Song ‘Bout Something Other than the Money
A Cultural Audit on Popular Music and Poverty

From Poverty to Final Boss
Meritocracy, Greed, and Despair in Video Games

Understanding Poverty Mindsets in America
Nationally-Representative Audience Survey

Rags-to-Riches, Welfare Queens, and Broken Families
Media Representations of Poverty and their Impact on Audiences

Understanding Poverty in Mass Media
Opinions and Insights

Poverty and Wealth Narratives in Popular Culture
Emerging Insights and Recommendations

The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.