Impact Resources

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A Rallying Cry for Activists? America Divided takes social justice issues to the streets?

Learn how this documentary series promoted discourse and inspired action among viewers in our Case Study repor

MIP Media Engagement Strategy Deck 
Using the Media Engagement Strategy Deck is a fun way to explore formulas for producing and measuring engagement and impact through media.

MIP Senior Fellow Jessica Clark is an internationally published journalist, researcher, and media futurist whose work connects thought leaders across disparate disciplines. Clark created an experimental new symbol font and associated deck in collaboration with designer Carrie McLaren to help make impact conversations and analysis quicker, more creative and more playful.

Learn more about the Media Engagement Strategy Deck here. 

Offline Impact Indicators For Documentary Film

This guide can be used to collect information about the offline impact of a documentary film. Learn more about offline impact, the various ways data can be collected and view the categories, types and subtypes of offline impact. 

Measuring Media Impact

Rutgers University's Philip Napoli seeks to identify relevant analytical approaches, methodologies, and metrics for assessing media impact in an effort to develop a baseline inventory of analytical tools, methods, and metrics that can inform further work in this area; and to identify approaches that appear particularly promising.

BritDoc Impact Field Guide & Toolkit

The BritDoc "Impact Field Guide & Toolkit: From Art to Impact" is a set of tools and guides designed to help all of us who are working with film make even greater impact than we do already.

Visit the Guide Here

Offline Impact Indicators Glossary

MIP commissioned a first draft of this glossary with The Center For Investigative Reporting to complement the online analytics and metrics included in the framing of the media impact project measurement system.

Download the PDF. 
View Online. 

Films That Make A Difference

Lear Center Managing Director and Director of Research Johanna Blakley joined entertainment industry professionals at the Seattle International Film Festival to discuss the promise and perils of social impact campaigns around films. 
Since 2001, the Lear Centers' Hollywood, Health & Society program has been investigating the effects of health topics in entertainment narratives on viewers' knowledge, attitudes and behaviors. 
By Charles Lewis and Hilary Niles, American University School of Communication
The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.