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For nearly 25 years, our Hollywood, Health & Society program has served as a free and trusted resource to the entertainment industry, providing accurate information and access to experts for storylines addressing health, safety, and security issues. Between 2020 and 2025, they consulted on more than 50 storylines addressing health equity or systemic racism, including on the Emmy-winning HBO Max series The Pitt.
We studied the show’s impact, finding its authentic characters and situations validated the lived experiences of medical professionals and moved general audiences to action — more than one in four viewers of the organ donation storyline and over a third of those who saw an end-of-life storyline reported seeking more information about these topics. Read the research brief. Read the report. |
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Noah Wyle, actor Katherine LaNasa, and producers/writers Dr. Joe Sachs, Simran Baidwan, and R. Scott Gemmill share their reflections on the power and responsibility of telling accurate medical stories on television. Drawing on research from the Lear Center's Media Impact Project, the video highlights how authentic storytelling (developed with support from Hollywood, Health & Society) can resonate with audiences, validate frontline health professionals, and drive real-world attitudes and behavior change.
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The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.
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