Web Metrics: Basics for Journalists

The first in a series of MIP guides for Understanding Media Metrics, this guide aims to help media organizations use digital measurement tools. You can explore the guide below or download the full guide here. 
The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.