Who Are The Blues, The Purples, The Reds

Blues enjoy watching shows from cultures different than their own. They are often more liberal in their political attitudes.

Purples love watching TV and they are the most likely to take action after viewing a show on TV.

Reds tend toward traditionalist views, and watch the least TV of the three groups. When they do watch, they enjoy an adrenaline boost.

Who are the Blues, Purples & Reds?

The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.