MEDIA IMPACT PROJECT
  • ABOUT
    • MISSION
    • OUR TEAM
    • WHAT WE DO
    • FELLOWS & PARTNERS
  • PROJECTS
    • OVERVIEW
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • CHARITABLE GIVING IN THE MEDIA
    • FILM DIPLOMACY
    • HEALTH EQUITY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
    • POVERTY NARRATIVES
  • PUBLICATIONS
    • OVERVIEW
    • Are You What You Watch?
    • Africa in the Media
    • CASE STUDIES & TIPSHEETS
    • Charitable Giving in the Media
    • IMMIGRATION ON TV
    • METRICS GUIDES FOR JOURNALISTS
    • POVERTY IN POP CULTURE
    • VIRTUAL REALITY
  • BLOG
  • NEWS & EVENTS
  • CONTACT
  • ABOUT
    • MISSION
    • OUR TEAM
    • WHAT WE DO
    • FELLOWS & PARTNERS
  • PROJECTS
    • OVERVIEW
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • CHARITABLE GIVING IN THE MEDIA
    • FILM DIPLOMACY
    • HEALTH EQUITY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
    • POVERTY NARRATIVES
  • PUBLICATIONS
    • OVERVIEW
    • Are You What You Watch?
    • Africa in the Media
    • CASE STUDIES & TIPSHEETS
    • Charitable Giving in the Media
    • IMMIGRATION ON TV
    • METRICS GUIDES FOR JOURNALISTS
    • POVERTY IN POP CULTURE
    • VIRTUAL REALITY
  • BLOG
  • NEWS & EVENTS
  • CONTACT
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< YouTube Guide
YouTube Basics >

Introduction

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THIS IS BEN. HE WORKS AT A PRINT-BASED MEDIA ORGANIZATION THAT HAS just started exploring the world of digital video. Ben has already created his organization’s YouTube channel and published a few videos. But he wants to master the platform in order to expand his organization’s reach to new audiences, and better understand the staffing and resources necessary for a successful YouTube channel. 

YouTube Basics for Journalists will help answer these questions and give Ben the information he needs to both build a successful YouTube channel and measure that channel’s effectiveness over time.

This guide is intended for journalists who have some experience publishing content on YouTube. In this booklet, you will learn how to use YouTube metrics to maximize the number of people going to your work.



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The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.