Introduction
THIS IS BEN. HE WORKS AT A PRINT-BASED MEDIA ORGANIZATION THAT HAS just started exploring the world of digital video. Ben has already created his organization’s YouTube channel and published a few videos. But he wants to master the platform in order to expand his organization’s reach to new audiences, and better understand the staffing and resources necessary for a successful YouTube channel.
YouTube Basics for Journalists will help answer these questions and give Ben the information he needs to both build a successful YouTube channel and measure that channel’s effectiveness over time.
This guide is intended for journalists who have some experience publishing content on YouTube. In this booklet, you will learn how to use YouTube metrics to maximize the number of people going to your work.
YouTube Basics for Journalists will help answer these questions and give Ben the information he needs to both build a successful YouTube channel and measure that channel’s effectiveness over time.
This guide is intended for journalists who have some experience publishing content on YouTube. In this booklet, you will learn how to use YouTube metrics to maximize the number of people going to your work.