Managing Workflow and Implementation
A YOUTUBE CHANNEL IS ACTUALLY A COMPLEX COMBINATION OF EDITORIAL, social media, and marketing. The most effective channels, including SoulPancake and What’s Trending, have created a new position dedicated to YouTube called YouTube Channel Manager.
The YouTube Channel Manager’s job description typically includes:
The YouTube Channel Manager’s job description typically includes:
- Development and production of YouTube-specific videos
- Channel and show strategy
- YouTube video uploads and optimization
- Day-to-day channel audience engagement
- Partnership and collaborations management
- Asset and copyright management
- Analytics reports
It’s best if the channel manager is YOUTUBE CERTIFIED. YouTube certification is offered by YouTube to its partner channels and ensures a base-level of knowledge about the YouTube platform, programming strategy, and asset management. The program is currently invitation only, but you can contact your organization’s YouTube partner manager for more information.
Ideally, the YouTube channel manager is a trusted member of your team with video production experience, a thorough understanding of your organization’s editorial voice, and an eye for data and analytics. If your organization doesn’t have the resources for a dedicated YouTube channel manager, the employee currently handling video operations is the next best option.
Ben’s organization has identified him as the best candidate for the Channel Manager position. He’s happy with the job description—it satisfies both his right and left brain!
Ideally, the YouTube channel manager is a trusted member of your team with video production experience, a thorough understanding of your organization’s editorial voice, and an eye for data and analytics. If your organization doesn’t have the resources for a dedicated YouTube channel manager, the employee currently handling video operations is the next best option.
Ben’s organization has identified him as the best candidate for the Channel Manager position. He’s happy with the job description—it satisfies both his right and left brain!