Africa in the Media

Recognizing the pivotal role of media and entertainment in shaping perceptions and opinions of Africa and African people, Africa in the Media is the Africa Narrative’s inaugural re-search project. By illuminating how Africa and Africans are depicted in U.S. media and entertainment, it aims to generate a deeper understanding of the media’s impact on opinions and attitudes toward Africa, and more broadly, on U.S. engagement with the continent.

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Read the summary of key findings.
Read the press release.
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How Trump's Sh*thole Remark About Africa Affected Public Sentiment

An analysis of Twitter sentiment in the wake of news re-ports that President Donald J. Trump had characterized some African nations as “sh*thole countries."

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The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.