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  • ABOUT
    • ABOUT US
    • WHAT WE DO
    • OUR TEAM
    • OUR PARTNERS
  • PROJECTS
    • CULTURAL AUDITS >
      • What is a cultural audit?
      • Charitable Giving
      • Criminal Justice
      • Health Equity
      • Poverty Narratives
    • ENTERTAINMENT >
      • Asian Representation in Media
      • Climate & Sustainability >
        • Climate Change in Scripted TV
        • Plastic Pollution
      • Domestic Workers
      • Gun Safety
      • Ideology & Entertainment
      • Immigration Representation
    • DOCUMENTARY FILM >
      • America Divided
      • Food, Inc.
      • The Social Dilemma
      • Waiting for Superman
    • INTERNATIONAL RESEARCH >
      • Africa Narrative
      • Film & TV Diplomacy
    • JOURNALISM >
      • Case Studies
      • Impact Journalism
      • Science Journalism
      • Virtual Reality
    • SCIENCE & EVALUATION OF MEDIA IMPACT >
      • Narrative Change Strategy
      • Pop Culture for Social Change
      • Resources
  • PUBLICATIONS
  • PRESS & EVENTS
  • BLOG
  • CONTACT

ASIAN REPRESENTATION iN MEDIA

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A Balancing Act for Asian Representation
in Streaming

Historically, Asian Americans have been underrepresented across broadcast television, cable, and film. When they do appear, it has often been in stereotypical ways, such as the model minority or the skilled martial arts fighter. Previous research on Asian representations has focused on either the quantity of speaking and lead roles or the quality of depictions in theatrical films or linear television. This study, conducted in collaboration with Gold House, fills in the gap by looking at the quality of Asian portrayals in streaming content (both film and TV).

Our findings show progress with regards to casting Asian characters outside of tokenized or stereotypical roles, but much can be done to capture the nuance and range of experiences within Asian American communities. The report includes recommendations for storytellers and decision makers in the entertainment industry.

Read the report.

The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.