Women are underrepresented in newsrooms and are less likely to read political and international news, but when a newsroom closes the gender gap, does it result in a higher share of women in their audience? Former Financial Times Engagement Strategist Alyssa Zeisler investigates the relationship between women's news production and consumption in this case study.
Read the case study. |
The Conrad N. Hilton Foundation’s grant to KCRW in 2015 gave the Los Angeles-based public radio station the means to expand their coverage of underserved and vulnerable populations in Southern California. As outside evaluators, our Media Impact Project examined the expanding influence and growth of KCRW’s programming. Over the course of a few years, KCRW reshaped its newsroom, increased their coverage, offered fresh perspectives on the issues, and connected with new audiences.
Read the case study. |