Publications
Research reports, case studies and how-to's on media metrics
AFRICA IN THE MEDIA
The inaugural research project, with an initial focus on measuring US media depictions of the continent and their impact on US attitudes and engagement with the region.
ARE YOU WHAT YOU WATCH? TRACKING THE POLITICAL DIVIDE THROUGH TV PREFERENCES
We polled some 3,000 Americans on their opinions about U.S. and world affairs as well as their favorite entertainment and news preferences.
CHANGE THE NARRATIVE, CHANGE THE WORLD
Our second study with Define American finds that TV shows with nuanced immigrant characters and storylines can shift attitudes and inspire real-life action--leading to inclusive attitudes towards immigrants and opposition to criminalizing undocumented people.
CHARITABLE GIVING IN THE MEDIA
This study analyzes the narratives about giving conveyed through mass media news and entertainment, as well as what types of media content are consumed by potential donor audiences. The research was funded by the Bill & Melinda Gates Foundation.
DOES MEDIUM MATTER? EXPLORING THE ROLE OF VIRTUAL REALITY IN JOURNALISM
This report presents the results of two studies examining audience impacts of two virtual reality experiences created by FRONTLINE and Emblematic Group.
HOW TRUMP'S SH*THOLE REMARK AFFECTED PUBLIC SENTIMENT
An analysis of Twitter sentiment in the wake of news reports that President Trump had characterized some African nations as “shithole countries.”
IMMIGRATION NATION: EXPLORING IMMIGRANT PORTRAYALS ON TV
Exploring findings from a content analysis of popular television shows to determine how often and in what ways immigrant characters are depicted. A partnership with Define American and The Hollywood Reporter.
NORMALIZING INJUSTICE
An effort with the advocacy organization Color of Change to study the depictions of the U.S. criminal justice system on American TV.
PRESSING FOR CHANGE
This report explores the role of action buttons in online news engagement.
POVERTY NARRATIVES IN POP CULTURE
We conducted a cultural audit of poverty narratives in TV, film, music and video games. The project is with support from the Bill & Melinda Gates Foundation.
STEM NEWS: IN THE LIVES OF EARLY CAREER ADULTS
A four-year collaboration with PBS Newshour to understand how U.S. early career adults engage with STEM (Science, Technology, Engineering, Math) news content.
THROUGH THE LOOKING GLASS
An experimental study of 360-degree video experienced through different lenses.
TIPSHEETS: MESSAGING FOR MEDIA IMPACT
Designed to help media makers optimize stories for impact with the help of social science.
MEASURING MEDIA IMPACT: AN OVERVIEW OF THE FIELD
The goal of this report is to provide a comprehensive overview and assessment of the approaches being employed in this formative period of assessing media impact, with a focus on what is termed here a social value perspective.
The inaugural research project, with an initial focus on measuring US media depictions of the continent and their impact on US attitudes and engagement with the region.
ARE YOU WHAT YOU WATCH? TRACKING THE POLITICAL DIVIDE THROUGH TV PREFERENCES
We polled some 3,000 Americans on their opinions about U.S. and world affairs as well as their favorite entertainment and news preferences.
CHANGE THE NARRATIVE, CHANGE THE WORLD
Our second study with Define American finds that TV shows with nuanced immigrant characters and storylines can shift attitudes and inspire real-life action--leading to inclusive attitudes towards immigrants and opposition to criminalizing undocumented people.
CHARITABLE GIVING IN THE MEDIA
This study analyzes the narratives about giving conveyed through mass media news and entertainment, as well as what types of media content are consumed by potential donor audiences. The research was funded by the Bill & Melinda Gates Foundation.
DOES MEDIUM MATTER? EXPLORING THE ROLE OF VIRTUAL REALITY IN JOURNALISM
This report presents the results of two studies examining audience impacts of two virtual reality experiences created by FRONTLINE and Emblematic Group.
HOW TRUMP'S SH*THOLE REMARK AFFECTED PUBLIC SENTIMENT
An analysis of Twitter sentiment in the wake of news reports that President Trump had characterized some African nations as “shithole countries.”
IMMIGRATION NATION: EXPLORING IMMIGRANT PORTRAYALS ON TV
Exploring findings from a content analysis of popular television shows to determine how often and in what ways immigrant characters are depicted. A partnership with Define American and The Hollywood Reporter.
NORMALIZING INJUSTICE
An effort with the advocacy organization Color of Change to study the depictions of the U.S. criminal justice system on American TV.
PRESSING FOR CHANGE
This report explores the role of action buttons in online news engagement.
POVERTY NARRATIVES IN POP CULTURE
We conducted a cultural audit of poverty narratives in TV, film, music and video games. The project is with support from the Bill & Melinda Gates Foundation.
STEM NEWS: IN THE LIVES OF EARLY CAREER ADULTS
A four-year collaboration with PBS Newshour to understand how U.S. early career adults engage with STEM (Science, Technology, Engineering, Math) news content.
THROUGH THE LOOKING GLASS
An experimental study of 360-degree video experienced through different lenses.
TIPSHEETS: MESSAGING FOR MEDIA IMPACT
Designed to help media makers optimize stories for impact with the help of social science.
MEASURING MEDIA IMPACT: AN OVERVIEW OF THE FIELD
The goal of this report is to provide a comprehensive overview and assessment of the approaches being employed in this formative period of assessing media impact, with a focus on what is termed here a social value perspective.