MEDIA IMPACT PROJECT
  • ABOUT
    • ABOUT US
    • WHAT WE DO
    • OUR TEAM
    • OUR PARTNERS
  • PROJECTS
    • CULTURAL AUDITS >
      • What is a cultural audit?
      • Charitable Giving
      • Criminal Justice
      • Health Equity
      • Poverty Narratives
    • ENTERTAINMENT >
      • Climate & Sustainability
      • Domestic Workers
      • Gun Safety
      • Ideology & Entertainment
      • Immigration
    • DOCUMENTARY FILM >
      • America Divided
      • Food, Inc.
      • The Social Dilemma
      • Waiting for Superman
    • INTERNATIONAL RESEARCH >
      • Africa Narrative
      • Film & TV Diplomacy
    • JOURNALISM >
      • Case Studies
      • Impact Journalism
      • Science Journalism
      • Virtual Reality
    • SCIENCE & EVALUATION OF MEDIA IMPACT >
      • Narrative Change Strategy
      • Pop Culture for Social Change
      • Resources
  • PUBLICATIONS
  • PRESS & EVENTS
  • BLOG
  • CONTACT
  • ABOUT
    • ABOUT US
    • WHAT WE DO
    • OUR TEAM
    • OUR PARTNERS
  • PROJECTS
    • CULTURAL AUDITS >
      • What is a cultural audit?
      • Charitable Giving
      • Criminal Justice
      • Health Equity
      • Poverty Narratives
    • ENTERTAINMENT >
      • Climate & Sustainability
      • Domestic Workers
      • Gun Safety
      • Ideology & Entertainment
      • Immigration
    • DOCUMENTARY FILM >
      • America Divided
      • Food, Inc.
      • The Social Dilemma
      • Waiting for Superman
    • INTERNATIONAL RESEARCH >
      • Africa Narrative
      • Film & TV Diplomacy
    • JOURNALISM >
      • Case Studies
      • Impact Journalism
      • Science Journalism
      • Virtual Reality
    • SCIENCE & EVALUATION OF MEDIA IMPACT >
      • Narrative Change Strategy
      • Pop Culture for Social Change
      • Resources
  • PUBLICATIONS
  • PRESS & EVENTS
  • BLOG
  • CONTACT

NARRATIVE CHANGE
STRATEGY

Understanding, Measuring, and Maximizing Impact
of Narrative Change Investments

Interest in narrative change strategies has been increasing, and both funders and practitioners seek to establish realistic and measurable expectations around impact. With funding from the California Health Care Foundation, we are distilling factors linked to the success of these efforts and developing a Strategic Investment Framework to inform decision making and collaboration among key stakeholders.

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Research Findings

  • Lights, Camera, Impact: 20 Years of Research on the Power of Entertainment to Support Narrative Change

  • Narrative Change and Impact: Analysis of In-Depth Interviews with Experts, Practitioners, and Funders in the Narrative Change Field

  • Exploring Factors Associated with Impact in Entertainment-Driven Narrative Change: A Case Study of Hollywood, Health & Society Projects, 2012-2021
    Research Highlights

Strategic Investment Framework and Final Report coming fall 2023!
The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.