MEDIA IMPACT PROJECT
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  • CONTACT
  • ABOUT
    • ABOUT US
    • WHAT WE DO
    • OUR TEAM
    • OUR PARTNERS
  • PROJECTS
    • CULTURAL AUDITS >
      • What is a cultural audit?
      • Charitable Giving
      • Criminal Justice
      • Health Equity
      • Poverty Narratives
    • ENTERTAINMENT >
      • Abortion on TV
      • Asian Representation in Media
      • Caregiving
      • Climate Change >
        • Climate Change in Scripted TV
        • Climate Change in Unscripted TV
        • Plastic Pollution
      • Domestic Workers
      • Gun Safety
      • Ideology & Entertainment
      • Immigration Representation
      • Jewish Representation
      • Mental Health
      • Native Representation
      • Technology
    • DOCUMENTARY FILM >
      • America Divided
      • Food, Inc.
      • The Social Dilemma
      • Waiting for Superman
    • INTERNATIONAL RESEARCH >
      • Africa Research
      • Cultural Diplomacy
      • MENA Research
    • JOURNALISM >
      • Case Studies
      • Impact Journalism
      • Science Journalism
      • Virtual Reality
    • SCIENCE & EVALUATION OF MEDIA IMPACT >
      • Narrative Change Strategy
      • Pop Culture for Social Change
      • Resources
  • PUBLICATIONS
  • PRESS & EVENTS
    • In the News
    • Events
  • BLOG
  • CONTACT

POP CULTURE
FOR SOCIAL CHANGE

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In 2021, with support from the Pop Culture Collaborative, the Norman Lear Center's Media Impact Project created our first network mapping survey of the Pop Culture for Social Change (PCfSC) field. Connections and Accomplishments: A 2021 Pop Culture for Social Change Network Analysis is our first-ever “state of the field” report, serving as an essential, data-informed baseline for mapping, understanding and witnessing the evolution of the PCfSC field.

Based on the cumulative survey responses of more than 70 field members and using network science, this report:
  • Provides a baseline analysis of the field’s relationships, including a visual network map; 
  • Indexes the pop culture for social change field’s current and desired areas of expertise and collaboration; and 
  • Offers a high-level look at the field’s collective accomplishments to date. 

See highlights.
Read the full report.

The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.