MEDIA IMPACT PROJECT
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    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
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    • THE SOCIAL DILEMMA IMPACT STUDY
  • PUBLICATIONS
    • OVERVIEW
    • Are You What You Watch?
    • Africa in the Media
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  • BLOG
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  • CLIMATE & SUSTAINABILITY RESEARCH PROJECTS
  • ABOUT
    • MISSION
    • OUR TEAM
    • WHAT WE DO
    • FELLOWS & PARTNERS
  • PROJECTS
    • OVERVIEW
    • AFRICA NARRATIVE
    • ACTION CAMPAIGNS
    • CHARITABLE GIVING IN THE MEDIA
    • CLIMATE & SUSTAINABILITY RESEARCH PROJECTS
    • HEALTH EQUITY
    • FILM/TV DIPLOMACY
    • IDEOLOGY & ENTERTAINMENT
    • IMMIGRATION ON TV
    • JOURNALISM STUDIES >
      • VIRTUAL REALITY
    • POVERTY NARRATIVES
    • THE SOCIAL DILEMMA IMPACT STUDY
  • PUBLICATIONS
    • OVERVIEW
    • Are You What You Watch?
    • Africa in the Media
    • CASE STUDIES & TIPSHEETS
    • Charitable Giving in the Media
    • IMMIGRATION ON TV
    • METRICS GUIDES FOR JOURNALISTS
    • POVERTY IN POP CULTURE
    • VIRTUAL REALITY
  • NEWS & EVENTS
  • BLOG
  • CONTACT
  • CLIMATE & SUSTAINABILITY RESEARCH PROJECTS

POP CULTURE
FOR SOCIAL CHANGE

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In 2021, with support from the Pop Culture Collaborative, the Norman Lear Center's Media Impact Project created our first network mapping survey of the Pop Culture for Social Change (PCfSC) field. Connections and Accomplishments: A 2021 Pop Culture for Social Change Network Analysis is our first-ever “state of the field” report, serving as an essential, data-informed baseline for mapping, understanding and witnessing the evolution of the PCfSC field.

Based on the cumulative survey responses of more than 70 field members and using network science, this report:
  • Provides a baseline analysis of the field’s relationships, including a visual network map; 
  • Indexes the pop culture for social change field’s current and desired areas of expertise and collaboration; and 
  • Offers a high-level look at the field’s collective accomplishments to date. 

See highlights.
Read the full report.

The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.