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LIGHTS, CAMERA, IMPACT
Funders interested in narrative change often ask the question: How do we know these strategies are working? This review of entertainment-driven narrative strategy has distilled ‘best practices’ in narrative change investments. It was created with support from the California Health Care Foundation. |
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POP CULTURE FOR SOCIAL CHANGE
With the support of the Pop Culture Collab, we developed this first network mapping survey of the Pop Culture for Social Change (PCfSC) field. Connections and Accomplishments: A 2021 Pop Culture for Social Change Network Analysis is our first-ever “state of the field” report, serving as an essential, data-informed baseline for mapping, understanding and witnessing the evolution of the PCfSC field. |
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MEASURING MEDIA IMPACT:
AN OVERVIEW OF THE FIELD The goal of this report is to provide a comprehensive overview and assessment of the approaches being employed in this formative period of assessing media impact, with a focus on what is termed here a social value perspective. |
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TIPSHEETS: MESSAGING FOR MEDIA IMPACT
Designed to help media makers optimize stories for impact with the help of social science. |
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HOW DO WE KNOW...IF WHEELBARROWS WORK? In this series from Active Voice Lab! that explores real-world assessment of recent media projects, Johanna Blakley, PhD, elaborates on how media researchers figure out what kind of impact a fictional film has had on viewers’ awareness, knowledge, attitudes or behavior.
Read her blog post. |