Understanding Media Metrics
A SERIES OF GUIDES FOR JOURNALISTS
Ability to trace the impact of a story is becoming a staple tool for journalists. To assist media professionals in these efforts, MIP publishes an ongoing series of Understanding Media Metrics guides for navigating new technologies. The series can help media organizations understand digital measurement tools and the data they can provide and illuminate media impact that occurs online.
Ability to trace the impact of a story is becoming a staple tool for journalists. To assist media professionals in these efforts, MIP publishes an ongoing series of Understanding Media Metrics guides for navigating new technologies. The series can help media organizations understand digital measurement tools and the data they can provide and illuminate media impact that occurs online.
WEB METRICS FOR JOURNALISTS
How can we use data to trace connections from the stories that appear in print, online or in broadcast, to how members of the public consume, subscribe, amplify and contribute to the conversation?
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How can we use data to trace connections from the stories that appear in print, online or in broadcast, to how members of the public consume, subscribe, amplify and contribute to the conversation?
Download the PDF
Visit the Online Guide
YOUTUBE BASICS FOR JOURNALISTS
This guide will help answer YouTube questions and give newsrooms the information they need to both build a successful YouTube channel and measure that channel’s effectiveness over time. This guide is intended for journalists who have some experience publishing content on YouTube.
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Visit the Online Guide
This guide will help answer YouTube questions and give newsrooms the information they need to both build a successful YouTube channel and measure that channel’s effectiveness over time. This guide is intended for journalists who have some experience publishing content on YouTube.
Download the PDF
Visit the Online Guide
MOBILE METRICS FOR JOURNALISTS
The Mobile Metrics for Journalists guide uses Google Analytics to illustrate the types of software tools used to gather and report mobile web metrics data for newsrooms.
Download the PDF
Visit the Online Guide
The Mobile Metrics for Journalists guide uses Google Analytics to illustrate the types of software tools used to gather and report mobile web metrics data for newsrooms.
Download the PDF
Visit the Online Guide
2 IN 1: IMPACT ASSESSMENT FOR NONPROFIT NEWS ORGS & THEIR FUNDERS
The guide is split in two in order to feature both conceptual perspectives for foundations and nuts-and-bolts advice for nonprofit news organizations.
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The guide is split in two in order to feature both conceptual perspectives for foundations and nuts-and-bolts advice for nonprofit news organizations.
Download the PDF
Visit the Online Guide
WEB METRICS FOR NONPROFIT NEWS ORGS
This guide offers a step-by-step guide for nonprofit news organizations to understand your audience and your impact on the web.
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This guide offers a step-by-step guide for nonprofit news organizations to understand your audience and your impact on the web.
Download the PDF