Media Impact Project Data Repository.
Media organizations face special challenges when they try to measure their audiences. Best practices in e-commerce analytics and standard analytical tools such as Google Analytics are often generalized and simplified to work across dissimilar industries, or specialized for industries other than media. The media industry needs a foundation of measurement and analysis derived from e-commerce best practices that is based on media-centric impact and sustainability objectives.
The Media Impact Project Data Repository brings together data across media products to enable assessments of impact and deep analysis that are not feasible with typical data silos. The Repository:
The MIP Data Repository is designed to accommodate many types of data into a set of standardized processes for cleaning and joining that data for meaningful analysis for media sites. MIP is developing standardized, media-centric ETL (extract, transform, and load) processes for data from any type of schema so that:
The Data Repository code is Open Source and available on GitHub.
Find out more about the Repository here:
The Media Impact Project Data Repository brings together data across media products to enable assessments of impact and deep analysis that are not feasible with typical data silos. The Repository:
- Joins together disparate data sources to provide content-centric and audience-centric views of data to understand the impact of stories on individuals.
- Gathers and codifies quantitative and qualitative data about impacts and categorical metadata about content to provide fuller context and a broader picture of media impact.
The MIP Data Repository is designed to accommodate many types of data into a set of standardized processes for cleaning and joining that data for meaningful analysis for media sites. MIP is developing standardized, media-centric ETL (extract, transform, and load) processes for data from any type of schema so that:
- Data from standardized, e-commerce-oriented tools can be used for more insightful media impact analyses.
- Organizations can change vendors or data sources (e.g., from MailChimp to Constant Contact; from spreadsheets to Salesforce) without sacrificing data integrity for longitudinal tracking.
- The Media Impact Project can gather and analyze data from multiple media organizations to compare and contrast impact across different types of organizations and the media industry overall. A longer-term goal for MIP is to make the Data Repository available for researchers once there are enough organizations to provide anonymity for any published results.
The Data Repository code is Open Source and available on GitHub.
Find out more about the Repository here:
The MIP Data Repository is a key part of the Media Impact Measurement System , which integrates everything from web traffic and Facebook likes to offline actions and survey research to see how media can engage audiences and determine what works and what doesn’t. Check out this animated video to see how it works.