Programming for the People TV & Media Preferences in Egypt & Saudi Arabia
USC’s Norman Lear Center, in collaboration with the USC School of Cinematic Arts' Middle East Media Initiative (MEMI), has released a new research study on entertainment preferences of audiences in the Middle East and North Africa (MENA) region, focusing on Saudi Arabia and Egypt. The research, based on surveys from November 2021, reveals significant opportunities for content creators to connect with MENA audiences eager for expanded scripted programming across multiple genres and platforms.
The study uncovers key insights, such as a preference for non-Arabic TV shows, a desire for regionally focused content, and an interest in scripted shows that provide educational value or comic relief. Additionally, it emphasizes the critical role of social media in engaging audiences with broadcast and streaming content. These findings provide valuable guidance for both regional media makers and international content creators aiming to succeed in the MENA market with relevant and culturally resonant programming.
