MEDIA IMPACT PROJECT
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  • ABOUT
    • ABOUT US
    • WHAT WE DO
    • OUR TEAM
    • OUR PARTNERS
  • PROJECTS
    • CULTURAL AUDITS >
      • What is a cultural audit?
      • Charitable Giving
      • Criminal Justice
      • Health Equity
      • Poverty Narratives
    • ENTERTAINMENT >
      • Climate & Sustainability
      • Domestic Workers
      • Gun Safety
      • Ideology & Entertainment
      • Immigration
    • DOCUMENTARY FILM >
      • America Divided
      • Food, Inc.
      • The Social Dilemma
      • Waiting for Superman
    • INTERNATIONAL RESEARCH >
      • Africa Narrative
      • Film & TV Diplomacy
    • JOURNALISM >
      • Case Studies
      • Impact Journalism
      • Science Journalism
      • Virtual Reality
    • SCIENCE & EVALUATION OF MEDIA IMPACT >
      • Narrative Change Strategy
      • Pop Culture for Social Change
      • Resources
  • PUBLICATIONS
  • PRESS & EVENTS
  • BLOG
  • CONTACT

Soraya Giaccardi

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Soraya Giaccardi is a Senior Researcher at the USC Annenberg Norman Lear Center. Her research interests include representation and inclusion in media (gender, race, sexual orientation, ability, age, size, etc) and how these representations contribute to real-world attitudes and behaviors. Her training in Developmental Psychology provides a framework for understanding the unique role of media throughout the lifespan.

Previously, Soraya served as the Associate Director of Research at the Geena Davis Institute on Gender in Media, and has collaborated with content creators, ad agencies, and non-profits like The Representation Project, Promundo, and Plan International.


The Norman Lear Center's Media Impact Project researches how entertainment and news influence our thoughts, attitudes, beliefs, knowledge and actions. We work with researchers, the film and TV industry, nonprofits, and news organizations, and share our research with the public. We are part of the University of Southern California's Annenberg School for Communication and Journalism.